Black Aqua Lounge
The company is intending to create a lounge that can represents the Black Aqua brand which functions as a space for the customer to enjoy. The client wanted the lounge to be arranged according to the Black Aqua characteristics which are masculine, active, but still elegant. The products need effective promotional display systems which give the clientele a strong experience of the brand.
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The concept behind this lounge is to represent the character and attitude of the Black Aqua brand: pure, masculine, active, and elegant. The material selection reflects the Black Aqua branding. White marble has been generously used through-out the space, from the bar area, fireplace, and round bar table tops, symbolising the elegant aspect of the brand. The rustic timber flooring and ceiling structure blend in effortlessly with the inky black bar stools which represent the masculinity. There are cabinets with a selection of sports attire in the middle of the lounge reflect the active lifestyle of the clientele. Overall the lounge exudes the Black Aqua brand characteristics whilst providing an elegant, lounge-room-like environment that clientele can enjoy relaxing in.